Friday, September 5, 2025

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EVs and heat pumps don't have a popularity problem. They have a barrier problem: report

EVs and heat pumps don't have a popularity problem. They have a barrier problem: report

TORONTO, Sept. 04, 2025 (GLOBE NEWSWIRE) -- The conversation around electric cars, heat pumps, and other clean technologies has reached a political boiling point, with President Trump waging war on clean energy and the rest of the world doubling down on it. And yet the main reason more Canadians aren't adopting these solutions even faster isn't controversy or a lack of interest—but rather the result of structural barriers getting in their way.So finds a new study from Clean Energy Canada conducted in close partnership with Abacus Data. Powering this market research is a 3,000-person survey of Canada's two largest English-speaking metro regions, the GTHA and Metro Vancouver, which was used to identify five distinct groups of potential clean technology adopters, ranging from the highly motivated to the not-at-all-interested.The report, Empowering Households, includes specific insights into these personas, colloquially called Net-Zero Dads and Moms, Generation Green, Retired Homeowners, Practical Families, ...Full story available on Benzinga.com

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